How Does REAL’s Revenue Share Work

May 31, 2024 | Information sourced from Real Broker & compiled by Heather Connor, REALTOR®  | Active Sponsor for Real Broker.

Agents who bring other agents to Real as a sponsor are eligible for a pre-defined portion of Real’s 15% split. Real’s revenue share model is unique because higher percentages are awarded for the initial tiers of agents. We choose to give our marketing dollars back to our agents for helping us grow the company.

Step 1: Sponsor an agent.

In order to earn revenue share, you must sponsor an agent. This means:

  • you build a relationship with a licensed agent;
  • work with the agent to understand our business model and potential benefits;
  • are listed on the ICA as the person who was most influential in their decision to become an agent with Real; and
  • once they join, you work with them to be successful.

If you complete all of the above steps, you will be listed as the person’s sponsor!

Please note: you must be listed as the Sponsoring Agent in that agent’s Independent Contractor Agreement to be counted as a Sponsor. Once the Independent Contractor Agreement is signed, the name listed will not be changed for any reason. This includes, but is not limited to divorces or an agent leaving a team.

Step 2: Work with your agent to be successful

Once you are listed as a Sponsor, the agent must earn revenue so we can share it with you. Real is a production-based company, which means revenue share is only earned on real estate transactions that generate revenue to Real (commission income).

  • Personal deal fees do not count
  • Brokerage fees do not count
  • BEOPs fees do not count
  • Post Cap fees do not count (if the agent is capped, their sponsor will not receive revenue share)

Agents do not have to be producing for their sponsor to receive revenue share from their closed transactions. However,r they do have to be producing to be unlocked to count toward opening a new tier.

6-month Grace Period:

To make things easier for agents who just joined, agents are eligible to receive revenue share for the first six months – without meeting the Producing Agent requirement or Tier unlock requirement. This means:

  • You can attract agents to Real and start earning right away;
  • You have six months to build your production business and meet the Producing Agent Policy requirements; and
  • During your first six months, all the agents you attract will count toward Tier Unlock – so as soon as you attract enough agents to Real, your Tiers will unlock.
    The grace period is granted only once, and once it ends, agents must contribute enough revenue to be considered producing.

In addition to helping the agents you Sponsor be successful, you must lead by example. Which means: you must also contribute $450 in Revenue to Real in the last 6-months (rolling period) – or you won’t be eligible to receive Revenue Share.

Step 3: Earn a portion of Commission Income

It’s that simple! When an agent you Sponsor earns commission income, you will receive a portion of Real’s Revenue. So that 15% that goes to Real? …Part of it goes to you!

Revenue Share Fees:

An annual $175 revenue share program participation fee will be deducted from the first revenue share payment on the participating agent’s anniversary year; and each subsequent revenue share payment will be assessed with a 1.2% processing fee.

Another way to earn: Unlock Tiers.

You can also earn a portion of commission income if agents you Sponsor start to Sponsor other agents.

Once you Sponsor enough agents directly (in your Tier 1), you will unlock additional Tiers. Then, if someone you Sponsor refers another agent, that agent will be in your Tier 2 and you will receive a portion of their commission income.

If you are considering a change and would like to chat out your personal scenario, just submit a request here. Calls stay confidential and I can help provide access to information you need to help see if this is the right fit for you and possibly your team.

*Disclaimer: We do our best to source factual data from the best resources out there. However, it’s always advised for consumers to perform their own due diligence, confirm accuracy and consult a legal or real estate professional. All information is deemed reliable but not guaranteed.

Agent BioHack was created just for you. As a fellow real estate agent I know we have a lot on our plate and the day may run out before we get to it all. All of our resources are crafted around how to take intelligent action that produces meaningful results in your business and personal life.

Heather Connor, your Agent BioHack host

REALTOR® Crested Butte, CO, San Diego, CA, lic #02205880, Assoc Broker, Real Broker LLC RSPS® MCNE®


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